Language is always evolving, and with that, so should our marketing and copywriting.

Why? Because the words we choose matter.

If we want to convey the message that our business is inclusive, diverse and equitable, then the language we use needs to reflect that.

That’s exactly why in this episode, Nailah King joins me to talk about inclusive copywriting including what it is, and how to get started on being more inclusive with your copy.

Get the inside scoop:

smallbusinessboss.co/inclusive-copywriting

How many times have you heard the advice that you need to focus on scaling your service business?

While on the surface telling someone to work on growing their business doesn’t seem like bad advice, the reality is that it’s not always time for growth. Being profitable doesn’t automatically mean you have to double or triple in size.  

In this episode, we’re going to dig into how to really build a small, simple and sustainable service business. One that’s profitable and that doesn’t drive you into the ground.

Get the inside scoop: smallbusinessboss.co/profitable-service-business

If you’ve worked in the online biz world for more than a hot minute, you’ve probably noticed something —

Nothing is quite like it seems.

You buy a template, a course, mastermind or hire a coach, and once you’ve handed over your hard earned money you quickly realize you are definitely NOT getting what you thought you paid for.

Turns out you’ve fallen prey to the old “bait and switch”. And trust us when we say, so have we. 

It was with these sorts of questionable tactics in mind that we decided to do this limited series podcast as a way to explore some of the most pressing and concerning issues we see in online business. In our inaugural episode, we’re tackling the massive bait and switch problem that’s rampant in this industry and sharing ideas on how you can protect yourself.

More details at duped.online.

What’s the worst business advice you’ve ever received?

For me, when I think back on the bad business advice, there’s one thing that stands out — a whole lot of it came from people who didn’t understand very much about running a service business. People who haven’t done it themselves. People who don’t get how creative businesses work. 

Unfortunately, this bad advice can lead us to all sorts of places we don’t need to go. It can waste so much time and energy….which is why in this episode we’re looking at two very different types of services businesses and what’s involved with each one.

We’re doing a deep dive into the differences between coaching and creative businesses.

Get the inside scoop right here:

https://smallbusinessboss.co/service-business-model