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Staying Solo

Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for over 19 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)
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Now displaying: March, 2022
Mar 28, 2022

Ever felt frustrated by a client situation and like  *something* has to change but you aren’t sure where to begin.

One-size-fits-all solutions are rarely the magic bullet they’re sold as, but the good news is, there are some shifts you can make to move your business towards a place where you aren’t ready to tear your hair out. 

For me, that was implementing what I call Sell the Strategy.  

In this episode, I’m going to share this pivotal change that made all the difference for me and my business.

Get the inside scoop right here:

smallbusinessboss.co/sell-the-strategy

Mar 21, 2022

Ever heard the expression “a lie often repeated becomes the truth”?

The reality is that when we hear something enough times, we often start to believe it — including the countless tropes and myths often repeated by celebrity entrepreneurs. . 

Whether it’s the stories about burnout being inevitable or that you need to be booked out at all times, these myths can start to make us feel like we’re missing something or like we’ll never get things right.

But that isn’t the case at all.

That’s why in this episode, we’re looking at being booked out, burnt out, and other lies about service businesses.

Get the inside scoop right here: 

smallbusinessboss.co/myths-about-service-businesses

Mar 14, 2022

**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on September 24, 2018.**

I'm talking with marketing expert Chrissie Wywrot to give you the inside scoop on how to get yourself more exposure, generate engagement, and highlight the best parts of your biz.

If you've been trying to figure out how to polish up your Linkedin profile or online brand to establish yourself as an expert in your field, this is the episode for you.

Get the scoop here:

https://smallbusinessboss.co/marketing-yourself-on-linkedin/

Mar 7, 2022

**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on March 3, 2020.**

Fact: When you make your money by serving clients, the experience you create can make or break your business.

Also fact: Most service providers make this WAY too complicated and totally overthink it.

In this episode of the Small Business Boss podcast, I’m giving you actionable ideas on how you can deliver a deliberately simple client experience.  

Get the inside scoop right here:

https://smallbusinessboss.co/simple-client-experience/

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