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Staying Solo

Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)
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Now displaying: September, 2024
Sep 30, 2024

Have you ever worked with a client who, despite hiring you for your expertise, just won’t listen to what you tell them?

The idea that the client is wrong goes against everything we’ve been taught, so it’s a hard habit to break. 

But the reality is that, yes, sometimes the client IS wrong.

In this episode, I’m sharing how to handle those moments when your client is wrong (and maybe even a little delusional), the art of steering them back on course without losing your sanity, and what to do when they just won’t listen. 

Topics discussed in this episode include:

  • Why the customer isn’t always right.

  • How to tactfully redirect a client when they’re wrong.

  • What to do when a client won’t listen to your counsel.

  • Red flags to watch for with potential clients. 

Links for this Episode: 
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how Notes
Staying Solo by Email

Sep 23, 2024

Do you ever feel like all the marketing advice you hear from celebrity entrepreneurs always ends up being far more work than you ever imagined — and rarely gets the results you’re looking for?

The reality is that these folks are doing you dirty with their one-size-fits-all marketing playbooks. 

In this episode, I explain why celebrity entrepreneur advice isn’t only misguided but harmful and what you should do instead to build a sustainable business as a solopreneur. 

Topics discussed in this episode include:

  • Why much of the common celebrity entrepreneur business advice isn’t just bad, it’s harmful. 

  • The biggest myth about building an audience.

  • How shiny marketing tactics often end up being nothing but a distraction.

  • Why you’re better off focusing on building relationships and asking for referrals.

  • How to work on creating meaningful connections. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Sep 16, 2024

Do you feel caught in a cycle of working more to make more money but melting down because you’re overwhelmed and overworked?

While you can run this loop for a while, it’s not sustainable. 

You’re more than our work; you need a life while tending to your health and mental well-being. 

In this episode, I’m diving into how to create your Capacity Code—a way to manage your time, energy, and emotional bandwidth so you can break free from the time vs. money trap for good. 

Topics discussed in this episode include:

  • Why hustling harder isn’t the only path to success.

  • Understanding capacity management.

  • How to create your own Capacity Code.

  • Figuring out if your schedule is aligned with your capacity.

  • Determining which tasks are essential for your business..

  • Finding the energy leaks in your business.

  • Assessing your emotional capacity.

  • How to create an environment that supports your capacity. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Sep 9, 2024

Feeling trapped in a rinse-and-repeat cycle where you work more, make more, get exhausted, recover, and then do it all over again?

Listen to this quick training that I wanted to share with you, which includes:

  • What the time vs. money trap is
  • Why you may be feeling stuck
  • The key levers you have to break out of it

Tune in to discover how to grow your business sustainably in a way that works for you. (No one-size-fits-all BS is included I promise!)

LINKS: 
Watch the Time vs. Money Trap Video 
Mastermind Details  (We start Oct 1st) 
Chat with Maggie About the Mastermind 

Sep 9, 2024

Do you ever feel like you work work work and yet never get ahead with your salary?

Celeb entrepreneurs love to tell us we need to spend money to make money, but that toxic myth often leads us to make decisions that aren’t in our best interests. 

In this episode, I will show you how to pay yourself first, grow your salary, and build a business that works for you without buying into the hype. It’s time to stop bleeding cash and get you paid.

Topics discussed in this episode include:

  • Prioritizing your salary so you can pay yourself first.

  • The BS myth that leaves so many service business owners underpaid and overworked.

  • Why smart money management is the key to a steady salary and where to focus. 

  • The role of money mindset (and not the cheezy manifest your life kind).

  • How to set prices that support your desired salary goal. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

Sep 2, 2024

The reality of being a solo business owner is that there are only so many hours in the day. You want to make more money, but you also want not ultimately to burn out.

So what’s a solo biz owner to do? 

In this episode, I’m breaking down the myth of scaling and showing you how to use strategy to grow your business without burning out.

Topics discussed in this episode include:

  • The Staying Solo Framework and which three pillars provide ways to grow. 

  • Why you should embrace leverage over scaling.

  • The problems with conventional business wisdom for solo biz owners.

  • How selling strategy can help you break through the revenue ceiling.

  • Specific considerations for upgrading your overall business strategy. 

  • Why your delivery model is a strategic lever for your business.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

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