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Staying Solo

Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for over 19 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)
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Apr 15, 2024

As a service business owner, have you ever wondered if adding products would be a solid revenue-generation strategy? 

The reality is that despite being told that creating courses and other products is a fast path to passive income, it’s far easier said than done. 

In this episode, Zoe Linda shares how she blended products and services and adapted her offerings over time to meet her needs. 

Topics discussed in this episode include:

  • Zoe shares how she’s built her business with digital products, courses, and client work, including insights into what worked and what didn’t. 

  • The ongoing battle of prioritizing and executing ideas while juggling client demands.

  • How she’s used products to reach more people and build community.

  • The important role of market research and validation and provides valuable tips on how to ensure you’re creating things people actually want. 

  • Exploring pricing and scheduling for day rates, and how Zoe has learned to set boundaries and stay motivated on those days. 

  • The different types of clients that Zoe works with and how creating a productized service impacted her business. 

  • An honest look at managing capacity and not compromising your values for revenue. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

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