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Staying Solo

Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for over 19 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)
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Nov 22, 2021

Have you ever assumed that just because something is high ticket, it must be good?

We’ve certainly been there, but here’s the problem - 

What exactly IS “high ticket”, anyway? 

A certain dollar amount? A specific level of service? A high return on investment?

The reality is that one person’s high ticket could be loose change for another, and the big price tag really means nothing in terms of actual value. It’s all subjective. 

That’s why in this episode of Duped we’re digging into the high ticket economy of online business including WTF high ticket even means, its problems and why you probably shouldn’t believe the hype. 

Find out more at duped.online

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