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Staying Solo

Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for over 19 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)
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Staying Solo
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Oct 21, 2024

Trust is the bedrock of every great client relationship, so imagine what it would be like if every single client trusted you implicitly without hesitation.

The question is — how do you create that? 

It starts with avoiding sketchy marketing and the pushy sales gimmicks often promoted by celebrity entrepreneurs.

In this episode, I show you why staying true to your values is ethical and the most powerful way to create lasting success.

Topics discussed in this episode include:

  • Breaking down the myth that “this is how it’s done” regarding marketing.

  • Why operating ethically makes you stand out from the competition.

  • Understanding ethics and why they matter so much.

  • What’s in it for you when you choose ethics over easy wins.

  • Why your ethics should be non-negotiable. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you get all the episodes, and you can get Staying Solo updates by email by signing up here.

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