If you're a fan of the BS-Free Service Business Show, check out Duped. Duped is a limited series podcast hosted by myself and Dr. Michelle Mazur, where we talk about the dark side of online business that you need to know about, and more importantly, how to protect yourself from falling prey to these tactics and tricks.
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If you’ve been in the online biz world for a hot minute, you’ve probably experienced what’s called bro marketing.
Bro marketing is the use of psychological triggers and other persuasive hacks to shut down critical thinking without our consent. The goal is to sell more products through manipulation and coercion.
Sounds pretty shady, right?
Even if you don’t look like a bro, or think you’re doing any bro marketing, it doesn’t mean bro marketing hasn’t found its way into your biz. It is everywhere…..which is why on this episode of Duped we’re diving in.
We’re breaking down the bro marketing binary — what it is, how to recognize it, and what you can do to keep it out of your biz for good.
Learn more about Duped at duped.online