Have you ever heard someone in business talking about strategy and wanted to roll your eyes?
The unfortunate reality is that in the online biz world (and many other places!) people use the word strategy simply as a means to charge more money for whatever they’re selling.
But we all know that not every strategy is created equal.
Having said that, strategy is a GOOD thing. Strategy makes your life easier as there’s actually a roadmap to guide your work. Best of all, strategy is something you can actively be selling.
In this episode, we’re digging deeper into Selling the Strategy and I’m going to give you specific examples to help you get into action.
Get the inside scoop: smallbusinessboss.co/how-to-sell-the-strategy
Ever felt frustrated by a client situation and like *something* has to change but you aren’t sure where to begin.
One-size-fits-all solutions are rarely the magic bullet they’re sold as, but the good news is, there are some shifts you can make to move your business towards a place where you aren’t ready to tear your hair out.
For me, that was implementing what I call Sell the Strategy.
In this episode, I’m going to share this pivotal change that made all the difference for me and my business.
Get the inside scoop right here:
smallbusinessboss.co/sell-the-strategy
Ever heard the expression “a lie often repeated becomes the truth”?
The reality is that when we hear something enough times, we often start to believe it — including the countless tropes and myths often repeated by celebrity entrepreneurs. .
Whether it’s the stories about burnout being inevitable or that you need to be booked out at all times, these myths can start to make us feel like we’re missing something or like we’ll never get things right.
But that isn’t the case at all.
That’s why in this episode, we’re looking at being booked out, burnt out, and other lies about service businesses.
Get the inside scoop right here:
smallbusinessboss.co/myths-about-service-businesses
**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on September 24, 2018.**
I'm talking with marketing expert Chrissie Wywrot to give you the inside scoop on how to get yourself more exposure, generate engagement, and highlight the best parts of your biz.
If you've been trying to figure out how to polish up your Linkedin profile or online brand to establish yourself as an expert in your field, this is the episode for you.
Get the scoop here:
https://smallbusinessboss.co/marketing-yourself-on-linkedin/
**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on March 3, 2020.**
Fact: When you make your money by serving clients, the experience you create can make or break your business.
Also fact: Most service providers make this WAY too complicated and totally overthink it.
In this episode of the Small Business Boss podcast, I’m giving you actionable ideas on how you can deliver a deliberately simple client experience.
Get the inside scoop right here:
https://smallbusinessboss.co/simple-client-experience/
**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on August 6, 2018.**
If you’ve ever thought about creating a signature service but decided not to, think again! A signature service is how you can show your expertise and it puts everyone on notice that you’re a total boss who’s got it going ON.
In this episode, I’m sharing everything you need to know about creating a signature service and how it can transform your business.
Get the inside scoop here:
https://smallbusinessboss.co/creating-your-signature-service/
**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on January 20, 2020.**
You can’t grow without a team. Your income will plateau. You’ve heard all the myths of a service business before, and in this new episode, we’re taking a look at these myths and looking at how they stack up in 2020.
Get the inside scoop right here:
https://smallbusinessboss.co/growing-a-services-business-in-2020/
**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on January 13, 2020.**
As business owners, most of us are really good at setting big goals for our business. Especially revenue goals, but many times we don’t think about what it’s going to take to actually reach that goal.
I speak from experience as someone with many an ambitious goal that wasn’t met because it wasn’t grounded in reality. For many people, those big goals are super motivating, but for me, they’re soul-crushing when I fall short.
In this episode, I wanted to share some real numbers to give you an idea of what it took to increase revenue in 2019, and more importantly, what I learned about finding clients.
Get the inside scoop right here:
https://smallbusinessboss.co/finding-clients-2019/
There’s no shortage of messaging being thrown at us in the world of online business.
We’re told to live our best life. To take back our freedom. To avoid burnout.
And on and on and on…
The problem? These messages, while they may be things we actually need to hear, are these the messages we want trickling down to our own clients? And if we’re all using the same messaging, where’s the room for differentiation?
In this episode, Dr. Michelle Mazur joins us to unpack exactly why your message matters, how to make a compelling argument for your work and so much more.
smallbusinessboss.co/why-your-messaging-matters
Have you ever wondered what would happen if you took a little break in your business?
No, I don’t mean packing it in and fleeing for parts unknown.
But what if you gave yourself permission to just stop doing a particular task for a while?
What would happen if you took a step back to let yourself reset for a bit?
In this episode, I’m sharing my strange start to the year, the power of taking a break, and a few things I have on my mind that may be helpful for you to consider right now.
Get the inside scoop right here:
smallbusinessboss.co/taking-a-break
Working with clients can sometimes be stressful, can’t it?
And when things are a little rocky, there’s one specific thing that can end up making or breaking your client relationships —
R-E-S-P-E-C-T.
When a client doesn’t 100% trust you, you can end up feeling frustrated and disrespected.
You probably want to burn things down and run away from working with clients at all.
But that’s not the answer!
In this episode, we’re looking at the importance of respect to creating a trusted client experience, and how to consistently foster it.
smallbusinessboss.co/respect-with-clients
When you think about building a strong relationship built for success and longevity, what do you think matters most?
Whether it’s business or personal, trust is going to be one of the most important building blocks you’ll need.
Unfortunately, the status quo of online business is all about teaching us tips, tricks, and tactics that make us THINK we’re building a foundation of trust — only to find out later that foundation is actually sitting on quicksand.
So how do we bake trust into everything we do? How do we ensure that the foundation of trust is built on solid ground?
Here are seven specific ideas for you to build more trust in your business in 2022.
Would you do business with someone you don’t trust?
Of course not!
Problem is, we don’t always know a business is trustworthy before we’re in too deep.
What we initially view as trust is actually superficial. It’s built using toxic and twisted tactics to get us to a place where we think trust exists.
And those tactics are exactly how we’re taught to build an online business, which brings the question of how do we do this differently? How do we focus on building real, lasting trust with our community and clients?
In this episode, we’re digging into three commonly used online business practices that build, and ultimately break trust so you know exactly what to avoid.
Get the inside scoop right here: smallbusinessboss.co/trust-in-business
Do you ever feel a disconnect from what you see going on in the world of online business and how you’re actually running your business?
There’s so much chatter that seems to be focused on making more (and more and more) money that sometimes we can start to feel like maybe we’re not doing things right.
Now, don’t get me wrong — running a business can be awesome. But having to unlearn and think critically about our own roles in the online business world and the world, in general takes work.
So. Where do we begin?
In this episode, I’m digging into what I’ll be increasingly focusing on in the year to come and giving you some concrete ideas for 2022 so you can do the same.
Get the inside scoop right here:
Do you ever feel a disconnect from what you see going on in the world of online business and how you’re actually running your business?
There’s so much chatter that seems to be focused on making more (and more and more) money that sometimes we can start to feel like maybe we’re not doing things right.
Now, don’t get me wrong — running a business can be awesome. But having to unlearn and think critically about our own roles in the online business world and the world, in general takes work. So. Where do we begin?
In this episode, I’m digging into what I’ll be increasingly focusing on in the year to come and giving you some concrete ideas for 2022 so you can do the same.
www.smallbusinessboss.co/year-of-the-bs-free-business
Have you ever looked at someone else’s business and wondered what *really* goes on behind the scenes?
The end of the year is often a time for reflection, and here at Small Business Boss we always like to take a look at what went on during the past 12 months to celebrate the wins and learn some lessons.
That’s why In this episode, I sat down with Sara, our director of community and client service, to recap the year that was — the good, the bad and the ugly.
Get the inside scoop right here: smallbusinessboss.co/2021-year-in-review
Is it just me or do you sometimes feel like December can be a pressure cooker of expectations to plan, plan, plan for the coming year?
Now, don’t get me wrong — I loooooove me some planning.
What I *don’t* love is this ridiculous and arbitrary demand on me that I must plan NOW.
Could be my rebel nature, could be the cumulative effect of things being really hard to plan in the midst of a pandemic.
Whatever the reason, seeing people say we need to push ourselves to plan a whole year in advance so we can have the “best year ever!!” can be completely overwhelming.
But it doesn’t have to be.
In this episode, I’m sharing how I’m really planning for 2022 to give you a real-world perspective amid the end-of-year planning frenzy.
Get the inside scoop right here: smallbusinessboss.co/planning-for-2022
Have you wondered if your money goals are actually YOUR goals?
How to make money, how to manage money, and how much money you “should” be striving for is always a hot topic in the world of online business.
We’re flooded with so many messages that sometimes, we end up pushing ourselves to meet goals that don’t actually serve us or our business.
We’re told if we’re not scaling we’re failing, and that just is not the case.
That’s why in this episode, I’m unpacking money goals, why I think that the conventional teachings of online business are broken, and how we can define a new approach to making money.
Get the inside scoop at: smallbusinessboss.co/money-goals
Have you ever assumed that just because something is high ticket, it must be good?
We’ve certainly been there, but here’s the problem -
What exactly IS “high ticket”, anyway?
A certain dollar amount? A specific level of service? A high return on investment?
The reality is that one person’s high ticket could be loose change for another, and the big price tag really means nothing in terms of actual value. It’s all subjective.
That’s why in this episode of Duped we’re digging into the high ticket economy of online business including WTF high ticket even means, its problems and why you probably shouldn’t believe the hype.
Find out more at duped.online
| Have you ever felt like no matter how much you do you’re always seeing messaging telling you to hustle even harder? As an industry, online business is alllllll about the hustle. Hustling is worn as a badge of honor, but what we don’t talk about is what that 24/7 hustle can mean for us — Burnout, feeling apathetic and overwhelmed and more. So, is this culture of hustle really the dream we should be chasing? In this episode, guest Brittany Berger from Work Smarter chats with me about hustle culture, how it shows up, and how this intersects with ableism across the industry. Get the inside scoop right here: smallbusinessboss.co/ableism-in-online-business |
There are a lot of stories we tell ourselves as entrepreneurs, but there’s one, in particular, I hear time and time again from the people I work with:
“I'm bad at sales.”
Now, you may or may not be a gifted salesperson, But so much of how we think of sales is wrapped up in antiquated myths and a ton of BS about what we “should” and “shouldn’t” do.
Add in a never-ending stream of courses and programs designed to sell us on someone’s specific version of sales, and it’s no surprise we have a hard time sorting through the confusion.
That’s why In this episode, we break down BS myths and messages about sales calls and talk through some specific ways to make those calls that much simpler.
Get the inside scoop: smallbusinessboss.co/sales-myths
*Check out the first episode of Duped, season 2*
Stop us if you’ve heard these ones before -
“Make money while you sleep!”
“Never trade dollars for hours again!”
“Create it once and set it on autopilot!”
We all know celebrity entrepreneurs make BIG promises when selling us a course that teaches us how to create… another course.
But do courses actually live up to the hype? Are they the passive income dream they claim to be?
In this episode of Duped, we’re looking at whether courses are a magical moneymaking dream or a bonafide business nightmare.
Find out more at duped.online
Does the idea of having to hand off work to other people make you break out in a cold sweat?
Do you ever find yourself thinking “it will be faster if I just do it myself”?
*raises hand sheepishly*
The struggle is real, my friends.
As someone who has a somewhat challenging relationship with delegation, it’s a muscle that I have to consciously work on building.
Thankfully, I’ve had someone guiding me along the way and giving me a gentle nudge when needed.
That’s why in this episode I sat down for a chat with leadership coach Bekka Prideaux to dive into the dynamics of delegation. We talk about how to improve your delegations skills, why delegation isn’t just about having a team, and so much more.
Get the inside scoop right here: smallbusinessboss.co/dynamics-of-delegation
Despite how those FB ads make it look, running an agency and being the boss isn't all sitting back and watching the cash roll in while your team gets the job done.
No matter how much you *think* you know about what the reality is, like so much else in life, you don’t know what you don’t know until you’re actually in the thick of it.
That’s why in this episode, I’m sharing 7 things I wish I knew before starting an agency, including a few things that may be unexpected.
Get the inside scoop right here: smallbusinessboss.co/before-starting-an-agency
Do you ever feel like you don’t have enough hours in the day? Like you’re already working too much but could still be doing more?
Then there’s the fact that your services are in demand and you would take on even more work if you were able.
You WANT to grow your business, but driving yourself into the ground isn’t a solid strategy.
Right about now, running the agency business model may seem like reeeeally good option.
But is it?
In this episode, we’re diving into the ins and outs of the agency business model, to help you answer the question….is it right for you?
Get the inside scoop right here: smallbusinessboss.co/the-agency-model