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Staying Solo

Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for over 19 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)
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Sep 23, 2024

Do you ever feel like all the marketing advice you hear from celebrity entrepreneurs always ends up being far more work than you ever imagined — and rarely gets the results you’re looking for?

The reality is that these folks are doing you dirty with their one-size-fits-all marketing playbooks. 

In this episode, I explain why celebrity entrepreneur advice isn’t only misguided but harmful and what you should do instead to build a sustainable business as a solopreneur. 

Topics discussed in this episode include:

  • Why much of the common celebrity entrepreneur business advice isn’t just bad, it’s harmful. 

  • The biggest myth about building an audience.

  • How shiny marketing tactics often end up being nothing but a distraction.

  • Why you’re better off focusing on building relationships and asking for referrals.

  • How to work on creating meaningful connections. 

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

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