It’s easy to think making changes to your business will magically solve your problems.
But let’s be honest. Change can be HARD, so when do you know when it’s the right time to make a change?
In this episode, I’m sharing how to recognize when to adapt, whether keeping up with trends, using new tech, or meeting customers’ changing needs. (And when maybe the smarter choice is to stick with what you’re doing.)
Topics discussed in this episode include:
What’s currently happening that’s resulting in a potential need for change?
The relentless cycle of reinvention in online business and how trends/ tactics come and go.
Some of my exits and evolutions over the years.
The different factors that can drive change in business — market trends, tech advances, changing customer expectations, personal needs, economic conditions, etc.
What can you expect in some future episodes in this series.
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/
This week, we're sharing our most recent Duped episode, where we break down what's going on in the world of "ethical" business.
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Is the state of ethical business actually improving in 2024? Are we actually making some progress?
Well, it’s a good news/bad news kind of story.The good is that we’re finally starting to see more and more people reject the status quo business practices, including manipulative marketing and scammy sales practices.
The bad is that this industry is very fickle, and while it’s good to hear more discussions about ethical business, certain topics have fallen off the radar. And whether these conversations translate into change still remains to be seen.In this episode, we’re digging into the state of ethical business in 2024 and having a raw conversation about where things really stand.
We discuss:The monetization of burnout and why hustling isn’t what it’s cracked up to be.
The sudden pivot from people who used to talk about “the right way to market” to now preaching the opposite.
The predictable patterns in the industry and why it’s often easy to see what’s coming as things shift.
What we recommend you watch for in the coming months.
Real talk about working with clients: Whether you’re battling scope creep or sacrificing your personal time and energy to meet client demands, you can easily end up feeling tired and resentful.
Having boundaries with clients is essential or our business dreams can turn into a full-on nightmare.
In this episode, we’re looking at the real cost of “bad” boundaries with clients and how to build healthier, more sustainable client relationships.
Topics discussed in this episode include:
What are client boundaries really?
How you can be your own worst enemies when it comes to not enforcing) client boundaries.
The sneaky ways that bad boundaries with clients may show up in your business.
How much do shaky boundaries with clients really cost?
The long-term personal impact of our client boundaries and how it can lead to burnout.
How to set boundaries with your clients and stick to them.
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/
Are you holding your business back if you don’t blog, podcast, and post on social media?
The reality of content creation is that it costs precious time, money and so much more.
But is it actually worth it? The answer? It depends!
In this episode, we’re diving headfirst into the real cost of content creation. Get ready to uncover the truth behind the price tag of online visibility.
Topics discussed in this episode include:
The role of content creation for many service businesses and if you really need it or not.
Exploring the value of content marketing and how you don’t really need to be everywhere.
How much time it takes me to create this podcast and other types of content, along with industry averages?
How much money you can expect to spend on content creation: DIY vs. outsourcing, tools, and skills/training.
The cost of producing this show every year.
Assessing if content creation is delivering the results or if it’s a waste of time.
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/