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The BS-Free Service Business Show

The BS-Free Service Business show takes you behind-the-scenes of running a business as a freelancer, creative or agency with a focus on fluff-free lessons to help you grow your own business and get paid. If you work with clients and want to create a simple AND sustainable service business, you're in the right place. The show is hosted by Scoop Studios' Maggie Patterson. You can learn more about the podcast and Small Business Boss at http://www.smallbusinessboss.co and get access to all of our shows at http://www.smallbusinessboss.co/podcast.
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Now displaying: 2022
Aug 15, 2022

Inflation. Recession. There’s no escaping talk of an economic downturn but how do you separate fact from fiction? How do you know what’s just hype designed to make you buy? And what’s actually helpful? And most of all, what do you really need to know?

In this episode, we’re getting real about a recession with a look at the actual numbers, the complete BS the online business world is currently spinning, and what you can do in your business so you’re prepared.

Get the inside scoop right here: smallbusinessboss.co/recession

Jun 20, 2022

For many of you, you’re heading into summer, and you may be wondering how you’re going to juggle everything for the next two months. In this episode, we’re going to talk about how to create your Summer Action Plan, including five boundaries to set!

Even if it’s not summer for you as you’re down under, you’ll still find some helpful ideas for setting and managing boundaries when you work with clients.

Get the inside scoop right here: smallbusinessboss.co/boundaries-in-your-business

Jun 13, 2022

Despite what you may have been told, not all service businesses are created equal.

And that means not all advice for service business owners is applicable to everyone. 

The needs and nuances of creatives, coaches and consultants vary wildly, yet they’re all given the same strategies and BS advice. 

So what advice should you actually be paying attention to? 

That’s why in this episode, we’re going to look at the key differences between various types of service businesses.

Get the inside scoop at smallbusinessboss.co/creatives-coaches-and-consultants

Jun 6, 2022

**This week we're sharing an episode from Duped Season 3 for your listening pleasure.**

Over the last 10 years, there have been countless ways that celebrity entrepreneurs have sold to us, courses, masterminds, memberships and so many more. These trends come and go, and one of the big ones right now is group programs.

In this episode of Duped, we’re digging into all things group programs including the potential grifts of these programs that you need to know about right now.

Learn more at duped.online

May 30, 2022

Have you ever seen biz advice telling you to “stop trading time for dollars”?

This is an all-too-common refrain when it comes to pricing your services, but there’s something about this advice that misses the mark —

What does it actually MEAN?

Because while it may *sound* like good advice at first glance, there’s way more nuance needed when discussing pricing.

In this episode, we’re diving into the missing part of this conversation and what you really need to know about trading time for dollars.

Get the inside scoop at smallbusinessboss.co/trading-time-for-dollars

May 23, 2022

There are lots of lessons on the path to being a successful business owner, aren’t there?

But if there’s one lesson that stands out the most is that there's no singularly “right” way to create the business we want. 


What works for me may not work for you, and that’s totally okay!

However, after nearly two decades of running a biz on my own, there ARE some lessons that I think everyone may benefit from.

That’s why in this episode, I’m sharing my own “secrets of success” from 17 years in business.

smallbusinessboss.co/secrets-of-success

May 16, 2022

Do you know how to sell your strategy?

Maybe your offer isn’t quite right. Maybe you’re having a hard time selling it. Or maybe, you just don’t have the first clue where to begin. 

I know I’ve made plenty of mistakes along the way when it comes to strategy. 

And that’s why I’m super passionate about helping people learn how they can sell strategy effectively within their own business. 

In this episode, we’re digging into seven mistakes to watch for when selling strategy along with a lot of actionable takeaways for you.

Get the scoop at:

smallbusinessboss.co/sell-strategy

May 9, 2022

Do you have a hill you’re willing to die on when it comes to your business?

For me, that hill is proposals. 

As someone who works with creatives and consultants, I see a lot of confusion about how to sell their services. 

Sales pages are great and all, but not for every service — especially when there are levels of customization involved. 

That’s why in this episode we’re going to talk about how to write better proposals in 2022 including what to include, what you may be missing, and the latest research on proposals that you should take into consideration.

Looking for help up-leveling your proposals? Check out the Proposal Template Pack right here:

https://bsfreeshop.com/products/proposal-template-pack

 

May 2, 2022

If you offer services, at some point you’ve likely ruminated or waffled over which delivery model makes the most sense.

Should you use retainers? Charge by the hour? Offer VIP days?

And that’s not even including any hot new trends in the online business world that pop up and tell us we need to switch gears RIGHT NOW!

That’s why in this episode, we’re digging into two popular delivery models and asking the question, what’s right for you?

Get the inside scoop at:

smallbusinessboss.co/vip-days-and-retainers

Apr 25, 2022

***Season 3 of Duped is here! This week we're sharing the first episode of the new season.***

While the words “best practices” are heard again and again in online business, do you ever take time to actually think about what they mean?

Some of the best practices we’re being sold in the online space have been so normalized that they’re now business as usual — 

Which would be fine if they weren’t so damn SHADY.

And that’s why now is the time to start asking questions.

In this episode of Duped, we’re digging in to see how some of these “best” practices are actually serving us.

Learn more at duped.online

Apr 18, 2022

Picture it: That moment when things with a client get super awkward and you want to crawl in a hole.

And all you can think is… is there some way I could have avoided this?

Awkward moments are just one of those things that are going to happen. But that doesn’t mean there aren’t some steps we can take to make them happen less often.  

In this episode, we’re digging into the top 10 awkward client moments and how to hopefully avoid them.

Get the inside scoop at: smallbusinessboss.co/avoid-awkward-client-moments

Apr 11, 2022

Ever had an awkward moment with a client? Of course you have!

Whether you’ve been in business for one year or 20 years, awkward moments with clients are bound to happen. 

Maybe they ghosted you. Or maybe they haven’t paid their invoice despite numerous requests. Or maybe they completely changed direction mid-project and expect you to go back and start from square one.

Whatever your awkward moment may have been, the result is usually the same — you’re left feeling stressed out and not at all pleased with what’s gone down.

In this episode, I’m talking about those awkward client moments when things get sticky and you’re trying not to completely lose your shit.

Get the inside scoop: smallbusinessboss.co/awkward-client-situations

Apr 4, 2022

Have you ever heard someone in business talking about strategy and wanted to roll your eyes?

The unfortunate reality is that in the online biz world (and many other places!) people use the word strategy simply as a means to charge more money for whatever they’re selling. 

But we all know that not every strategy is created equal.

Having said that, strategy is a GOOD thing. Strategy makes your life easier as there’s actually a roadmap to guide your work. Best of all, strategy is something you can actively be selling. 

In this episode, we’re digging deeper into Selling the Strategy and I’m going to give you specific examples to help you get into action.

Get the inside scoop: smallbusinessboss.co/how-to-sell-the-strategy

Mar 28, 2022

Ever felt frustrated by a client situation and like  *something* has to change but you aren’t sure where to begin.

One-size-fits-all solutions are rarely the magic bullet they’re sold as, but the good news is, there are some shifts you can make to move your business towards a place where you aren’t ready to tear your hair out. 

For me, that was implementing what I call Sell the Strategy.  

In this episode, I’m going to share this pivotal change that made all the difference for me and my business.

Get the inside scoop right here:

smallbusinessboss.co/sell-the-strategy

Mar 21, 2022

Ever heard the expression “a lie often repeated becomes the truth”?

The reality is that when we hear something enough times, we often start to believe it — including the countless tropes and myths often repeated by celebrity entrepreneurs. . 

Whether it’s the stories about burnout being inevitable or that you need to be booked out at all times, these myths can start to make us feel like we’re missing something or like we’ll never get things right.

But that isn’t the case at all.

That’s why in this episode, we’re looking at being booked out, burnt out, and other lies about service businesses.

Get the inside scoop right here: 

smallbusinessboss.co/myths-about-service-businesses

Mar 14, 2022

**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on September 24, 2018.**

I'm talking with marketing expert Chrissie Wywrot to give you the inside scoop on how to get yourself more exposure, generate engagement, and highlight the best parts of your biz.

If you've been trying to figure out how to polish up your Linkedin profile or online brand to establish yourself as an expert in your field, this is the episode for you.

Get the scoop here:

https://smallbusinessboss.co/marketing-yourself-on-linkedin/

Mar 7, 2022

**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on March 3, 2020.**

Fact: When you make your money by serving clients, the experience you create can make or break your business.

Also fact: Most service providers make this WAY too complicated and totally overthink it.

In this episode of the Small Business Boss podcast, I’m giving you actionable ideas on how you can deliver a deliberately simple client experience.  

Get the inside scoop right here:

https://smallbusinessboss.co/simple-client-experience/

Feb 28, 2022

**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on August 6, 2018.**

If you’ve ever thought about creating a signature service but decided not to, think again! A signature service is how you can show your expertise and it puts everyone on notice that you’re a total boss who’s got it going ON.

In this episode, I’m sharing everything you need to know about creating a signature service and how it can transform your business.

Get the inside scoop here:

https://smallbusinessboss.co/creating-your-signature-service/

Feb 21, 2022

**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on January 20, 2020.**

You can’t grow without a team. Your income will plateau. You’ve heard all the myths of a service business before, and in this new episode, we’re taking a look at these myths and looking at how they stack up in 2020.

Get the inside scoop right here:

https://smallbusinessboss.co/growing-a-services-business-in-2020/

Feb 14, 2022

**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on January 13, 2020.**

As business owners, most of us are really good at setting big goals for our business. Especially revenue goals, but many times we don’t think about what it’s going to take to actually reach that goal.

I speak from experience as someone with many an ambitious goal that wasn’t met because it wasn’t grounded in reality. For many people, those big goals are super motivating, but for me, they’re soul-crushing when I fall short.

In this episode, I wanted to share some real numbers to give you an idea of what it took to increase revenue in 2019, and more importantly, what I learned about finding clients.

Get the inside scoop right here: 

https://smallbusinessboss.co/finding-clients-2019/

Feb 7, 2022

There’s no shortage of messaging being thrown at us in the world of online business.

We’re told to live our best life. To take back our freedom. To avoid burnout. 

And on and on and on…

The problem? These messages, while they may be things we actually need to hear, are these the messages we want trickling down to our own clients? And if we’re all using the same messaging,  where’s the room for differentiation?

In this episode, Dr. Michelle Mazur joins us to unpack exactly why your message matters, how to make a compelling argument for your work and so much more.

smallbusinessboss.co/why-your-messaging-matters

Jan 31, 2022

Have you ever wondered what would happen if you took a little break in your business?

No, I don’t mean packing it in and fleeing for parts unknown.

But what if you gave yourself permission to just stop doing a particular task for a while? 

What would happen if you took a step back to let yourself reset for a bit?

In this episode, I’m sharing my strange start to the year, the power of taking a break, and a few things I have on my mind that may be helpful for you to consider right now.

Get the inside scoop right here: 

smallbusinessboss.co/taking-a-break

Jan 24, 2022

Working with clients can sometimes be stressful, can’t it?

And when things are a little rocky, there’s one specific thing that can end up making or breaking your client relationships —

R-E-S-P-E-C-T.

When a client doesn’t 100% trust you, you can end up feeling frustrated and disrespected. 

You probably want to burn things down and run away from working with clients at all. 

But that’s not the answer!

In this episode, we’re looking at the importance of respect to creating a trusted client experience, and how to consistently foster it.

smallbusinessboss.co/respect-with-clients

 

 

Jan 17, 2022

When you think about building a strong relationship built for success and longevity, what do you think matters most? 

Whether it’s business or personal, trust is going to be one of the most important building blocks you’ll need. 

Unfortunately, the status quo of online business is all about teaching us tips, tricks, and tactics that make us THINK we’re building a foundation of trust — only to find out later that foundation is actually sitting on quicksand.

So how do we bake trust into everything we do? How do we ensure that the foundation of trust is built on solid ground?

Here are seven specific ideas for you to build more trust in your business in 2022.

Get the inside scoop right here.

Jan 10, 2022

Would you do business with someone you don’t trust?

Of course not!

Problem is, we don’t always know a business is trustworthy before we’re in too deep. 

What we initially view as trust is actually superficial. It’s built using toxic and twisted tactics to get us to a place where we think trust exists.

And those tactics are exactly how we’re taught to build an online business, which brings the question of how do we do this differently? How do we focus on building real, lasting trust with our community and clients?

In this episode, we’re digging into three commonly used online business practices that build, and ultimately break trust so you know exactly what to avoid.

Get the inside scoop right here: smallbusinessboss.co/trust-in-business

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