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Staying Solo

Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for over 19 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)
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Now displaying: January, 2019
Jan 30, 2019

There’s nothing quite like that sinking feeling you have when you know that you need to broach a difficult conversation. If only you could just avoid the whole thing...

In this episode of the Small Business Boss podcast, my guest, executive coach, leadership mentor, and difficult conversations expert Diane A. Ross is sharing tips on how to get into the right mindset to make your difficult conversations more productive and less stressful.

Get the scoop here:
https://smallbusinessboss.co/difficult-client-conversations/

 

Jan 28, 2019

Blogging for business is one of those things that seems like it should be really easy — pick a topic, write it up, put it online, and done! But if you've ever actually done blogging, you know there's a lot more work required if you actually want your blog to serve a purpose.

In this episode, I'm sharing some of the biggest mistakes bloggers make and how to fix them so your blog can deliver results.

Get the scoop here:
https://smallbusinessboss.co/blogging-mistakes/

Jan 23, 2019

Clients are the lifeblood of our business, but sometimes, it can be challenging to figure out where to find them. Adria DeCorte shares a fresh take on finding clients by calling them in and making them know you’re the right choice.

 

Get the inside scoop right here: https://smallbusinessboss.co/attract-your-potential-clients/

Jan 21, 2019

If you’ve ever found yourself sweating over the idea of having to create content, you aren’t the only one. Sure, as someone who runs a content marketing agency it’s easy for me to say, “Just do it!” but the fact is, if the rest of your business foundations aren’t in order, all the content marketing in the world isn’t going to fix that.

If you want your content marketing to attract potential clients, it needs to be thoughtful, strategic, and a good investment of your time. In this episode, I'm sharing some content marketing fundamentals. 

Get the scoop here:
https://smallbusinessboss.co/attract-more-clients/

Jan 16, 2019

The topic of business and money are pretty intertwined — and for good reason. If you’re going to run a profitable business, then you need to have your money mindset all sorted out, and that’s exactly what my guest, financial strategist Nechelle Bartley, is all about doing for her clients.

In this episode, Nechelle and I are digging deep on why your money needs a job, why you need specific revenue goals for your biz, and most importantly, why your money mindset can make or break your business.

Get the scoop here:
https://smallbusinessboss.co/money-basics-for-your-service-business

Jan 14, 2019

If you’ve found yourself having the same issues crop up with clients over and over, it may mean your boundaries need to be shored up. Yes, it can be challenging and make us feel a bit icky when we have to say no or we can’t deliver what a client wants, but the fact is, we can avoid a lot of these situations just by having clearly communicated boundaries established from day one.  

In this episode, I'm unpacking how to set boundaries and keep them strong when they're being put to the test. 

Get the scoop here:
https://smallbusinessboss.co/how-to-set-boundaries-with-your-clients

Jan 9, 2019

2018 was a wild ride for the team here at Scoop, but we finished the year with plenty of gratitude and a ton of perspective. One of the best activities going into a new year is to look back and see where you started the year and where you landed, so that’s exactly what we’re doing on this episode.

Check out our 2018 recap where I’m sharing the lessons we learned along the way.

Get the scoop here:
https://smallbusinessboss.co/service-based-business/

Jan 7, 2019

There’s a whole lot of emotions that come up when trying to decide how to price your services but understanding the WHY of those feelings can make all the difference. To help you start 2019 off on the best foot possible, I’m talking to Melina Palmer, host of The Brainy Business podcast, to discuss the psychology of pricing and how you can find your pricing sweet spot.

Get the scoop here:
https://smallbusinessboss.co/psychology-of-pricing/

Jan 2, 2019

There’s something that happens every year in January where all your biz friends start furiously trying to come up with a plan to make this the best year yet. But instead of looking at whatever the latest trend is that will supposedly make you a powerhouse, why not focus on making some small changes in your day-to-day habits? Here are my five favorite strategies to help you be more productive.

Get the scoop here:
https://smallbusinessboss.co/productivity-strategies/

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