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Staying Solo

Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for over 19 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)
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Now displaying: July, 2021
Jul 26, 2021

If you're a fan of the BS-Free Service Business Show, check out Duped. Duped is a limited series podcast hosted by myself and Dr. Michelle Mazur, where we talk about the dark side of online business that you need to know about, and more importantly, how to protect yourself from falling prey to these tactics and tricks. 

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Want to buy a Ferrari? Use a private jet? Stay in 5-star hotels? 

According to the aspirational luxury lifestyle we’re constantly being sold in the online business world, “you too can easily have these things if you just do X, Y or Z!”.

But after running your biz for a hot minute, it’s probably become increasingly clear that attaining these things is not anywhere as easy as the people selling us these dreams make it sound. 

How do we avoid falling into this trap and chasing a dream that’s usually built on total BS? 

In this episode of Duped, we’re looking at the luxury lifestyle that’s inescapable if you work in the online business world.

Learn more at duped.online

Jul 19, 2021

If you're a fan of the BS-Free Service Business Show, check out Duped. Duped is a limited series podcast hosted by myself and Dr. Michelle Mazur, where we talk about the dark side of online business that you need to know about, and more importantly, how to protect yourself from falling prey to these tactics and tricks. 

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The seven-figure income. The passive income dream. You have to spend money to make money. If I can do it, so can you!

Any of those sound familiar?

You’ve probably heard all of those and more when it comes to the world of online business, and most of us can probably agree on one thing:

I’m totally over it, and I bet you are too!

These tired internet marketing tropes are pushed in our faces repeatedly, yet it’s actually pretty rare that they actually ring true. 

Which is exactly why we need to know how to spot them when we see them. 

On this episode of Duped, we’re breaking down these internet marketing tropes so you can avoid them both in and out of your business.

Learn more about Duped at duped.online 
Jul 12, 2021

If you're a fan of the BS-Free Service Business Show, check out Duped. Duped is a limited series podcast hosted by myself and Dr. Michelle Mazur, where we talk about the dark side of online business that you need to know about, and more importantly, how to protect yourself from falling prey to these tactics and tricks. 

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If you’ve ever looked closely at the tactics used in the online business world, you may have been shocked to notice some parallels with something completely unexpected — a cult.

The power dynamics. The focus on mindset. The endless investing in yourself. The worry that if you speak up against the status quo you may find yourself completely ostracized.

But then you think….that will never happen to ME.

Well guess what? Nobody is immune to these tactics, Which is exactly why we need to know how to spot them when doing business online. 

In this episode, we’re exploring the cult-like side of online business, and what you need to know to protect yourself.

Learn more about Duped at duped.online 
Jul 5, 2021

If you're a fan of the BS-Free Service Business Show, check out Duped. Duped is a limited series podcast hosted by myself and Dr. Michelle Mazur, where we talk about the dark side of online business that you need to know about, and more importantly, how to protect yourself from falling prey to these tactics and tricks.

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If you’ve been in the online biz world for a hot minute, you’ve probably experienced what’s called bro marketing.

Bro marketing is the use of psychological triggers and other persuasive hacks to shut down critical thinking without our consent. The goal is to sell more products through manipulation and coercion. 

Sounds pretty shady, right?

Even if you don’t look like a bro, or think you’re doing any bro marketing, it doesn’t mean bro marketing hasn’t found its way into your biz. It is everywhere…..which is why on this episode of Duped we’re diving in. 

We’re breaking down the bro marketing binary — what it is, how to recognize it, and what you can do to keep it out of your biz for good.

Learn more about Duped at duped.online 

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