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Staying Solo

Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)
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Now displaying: November, 2020
Nov 30, 2020

Pricing is one of the more challenging parts of running a business as it can be complicated and nuanced. It can get tied up with our own stories about pricing, and leave us wondering what the right way to price our services really is.

In this episode, we’re talking about how to rethink your pricing heading into 2021, including how to raise your prices and all the factors that impact your pricing.

Get the inside scoop right here:

https://smallbusinessboss.co/pricing-strategy

Nov 23, 2020

When it comes to marketing and sales, there are so many different strategies and tactics you can use. It’s overwhelming, and frankly, many of them just aren’t the right ones for your business. But there’s one thing that matters more than any single tactic, and that’s trust.

In this episode, we’re going to break down how to take a trust-driven approach to your marketing and sales.

Get the inside scoop right here:

https://smallbusinessboss.co/business-marketing

Nov 16, 2020

When it comes to selling your services, it can be challenging to know if you’re getting it right, or if you’re inadvertently sabotaging yourself somehow. In this episode, I’m unpacking nine things I see service providers getting wrong, and we’re going to talk about how to fix them. 

Get the inside scoop right here: 

https://smallbusinessboss.co/sales-mistakes

Nov 9, 2020

If you’re anything like me, when you look at other people running a successful business, you want to know *exactly* what they’ve done to get where they are.

And the truth is, while everyone is unique and each agency has its own flavor, there ARE some things that are universal when it comes to building a thriving business.

I like to call these The Five Cs, and consider them the nuts and bolts of running an agency. 

In this episode, I’m introducing you to the 5Cs which can make (or break) your agency.

Get the inside scoop right here:

https://smallbusinessboss.co/agency-success

Nov 2, 2020

This has been the longest year ever. Am I right?

And it’s because my well-orchestrated plan was thrown out the window, and there’s been a lot of adjusting along the way.

As part of our agency model series on the BS-Free Service Business show, I’m taking you behind-the-scenes of my agency, Scoop Studios.  I share the nitty-gritty on revenue growth, the realities of lead gen, and what I’m planning for 2021.

Get the inside scoop right here:

https://smallbusinessboss.co/behind-the-scenes

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