If you're a fan of the BS-Free Service Business Show, check out Duped. Duped is a limited series podcast hosted by myself and Dr. Michelle Mazur, where we talk about the dark side of online business that you need to know about, and more importantly, how to protect yourself from falling prey to these tactics and tricks.
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Remember when the word expert next to someone’s name actually meant that they were, in fact, an expert in their field?
Yeah, so do we.
Now, in a world where people can literally create any persona they want on the internet, the designation of “expert” can be incredibly misleading. These self-declared experts are out there, giving advice, selling you products and in many cases, they’re influencers — NOT experts.
So how do you parse out the real from the fake?
In this episode of Duped, we’re breaking down the difference between influencers and actual experts, and talking about the dirty truth of what we’re seeing on social media.
If you're a fan of the BS-Free Service Business Show, check out Duped. Duped is a limited series podcast hosted by myself and Dr. Michelle Mazur, where we talk about the dark side of online business that you need to know about, and more importantly, how to protect yourself from falling prey to these tactics and tricks.
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Have you noticed that “ethical” has become the buzzword-du-jour in the 2021 online business world?
Listen. Running an ethical business is important, but doing that can seem pretty challenging when so much of what we’ve been taught about sales and marketing is contrary to ethical practices.
There’s also now a whole cohort of biz owners hopping on the bandwagon and *saying* they’re ethical when they are changing a thing about how they do business. So it’s pretty clear that label themselves as such are ethical in name only.
This is the newest way celebrity entrepreneurs are duping their customers, and that’s what we are breaking down on this episode of Duped.
Learn more about Duped at duped.online
Hands up if you’ve ever been told you need to “hustle harder”.
Keep your hands up if reading makes you want to have a nap, because the idea of hustling is downright exhausting.
The relentless message around needing to hustle is contrary to why we ever started a business.
What we really need and want is more *freedom* with our time.
That’s why I invited my guest Becca Rich, a holistic time management strategist and coach, to discuss the idea of time freedom and so much more.
Get the inside scoop here: smallbusinessboss.co/time-freedom
“I make 7 figures and you can too! All you need is my proven system!”
Bet you’ve seen this sort of claim so many times you’ve lost count and it’s totally eye roll worthy.
The online business world is full of people making BIG income claims. And as the years pass, these claims seem to continuously escalate. First it was 5 figures, then it was 6, and now we’re at 7 or 8 figures.
But you know what? The reality of the online business world is that most people are NOT making this kind of money. They’re simply not.
Even worse, these claims generally have little to no evidence to back them up. But people see these numbers and feel like they’re failing.
In this episode we’re diving into what you, as a consumer, need to know about income claim marketing.
Get the inside scoop: https://smallbusinessboss.co/income-claim-marketing/