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The BS-Free Service Business Show

The BS-Free Service Business show takes you behind-the-scenes of running a business as a freelancer, creative or agency with a focus on fluff-free lessons to help you grow your own business and get paid. If you work with clients and want to create a simple AND sustainable service business, you're in the right place. The show is hosted by Scoop Studios' Maggie Patterson. You can learn more about the podcast and Small Business Boss at http://www.smallbusinessboss.co and get access to all of our shows at http://www.smallbusinessboss.co/podcast.
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The BS-Free Service Business Show
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Now displaying: 2021
May 3, 2021

Have you ever felt so overwhelmed in your biz that you’re ready to light a match and burn the whole thing to the ground? 🔥

Been there, done that.

The reality of being of a biz owner is that even when things seem to be going great, the tide can turn quickly. Even something awesome like bringing a client onboard can start to make you feel like you're falling apart at the seams if you don’t actually have enough support to get all the work done. 

So how do we turn it around so we don’t end up in that position in the first place? 

It starts with capacity planning, where you get a better handle on the supply and demand of your business.

In this episode of the BS-Free Service Business podcast, I’m giving you a crash course on the basics of capacity planning.

Get the inside scoop:

smallbusinessboss.co/capacity-planning

Apr 26, 2021

Language is always evolving, and with that, so should our marketing and copywriting.

Why? Because the words we choose matter.

If we want to convey the message that our business is inclusive, diverse and equitable, then the language we use needs to reflect that.

That’s exactly why in this episode, Nailah King joins me to talk about inclusive copywriting including what it is, and how to get started on being more inclusive with your copy.

Get the inside scoop:

smallbusinessboss.co/inclusive-copywriting

Apr 19, 2021

How many times have you heard the advice that you need to focus on scaling your service business?

While on the surface telling someone to work on growing their business doesn’t seem like bad advice, the reality is that it’s not always time for growth. Being profitable doesn’t automatically mean you have to double or triple in size.  

In this episode, we’re going to dig into how to really build a small, simple and sustainable service business. One that’s profitable and that doesn’t drive you into the ground.

Get the inside scoop: smallbusinessboss.co/profitable-service-business

Apr 15, 2021

If you’ve worked in the online biz world for more than a hot minute, you’ve probably noticed something —

Nothing is quite like it seems.

You buy a template, a course, mastermind or hire a coach, and once you’ve handed over your hard earned money you quickly realize you are definitely NOT getting what you thought you paid for.

Turns out you’ve fallen prey to the old “bait and switch”. And trust us when we say, so have we. 

It was with these sorts of questionable tactics in mind that we decided to do this limited series podcast as a way to explore some of the most pressing and concerning issues we see in online business. In our inaugural episode, we’re tackling the massive bait and switch problem that’s rampant in this industry and sharing ideas on how you can protect yourself.

More details at duped.online.

Apr 5, 2021

What’s the worst business advice you’ve ever received?

 

For me, when I think back on the bad business advice, there’s one thing that stands out — a whole lot of it came from people who didn’t understand very much about running a service business. People who haven’t done it themselves. People who don’t get how creative businesses work. 


Unfortunately, this bad advice can lead us to all sorts of places we don’t need to go. It can waste so much time and energy….which is why in this episode we’re looking at two very different types of services businesses and what’s involved with each one.

We’re doing a deep dive into the differences between coaching and creative businesses.

Get the inside scoop right here:

https://smallbusinessboss.co/service-business-model

Mar 29, 2021

As a services business owner, have you ever felt overwhelmed trying to figure out what exactly to offer your clients?

Part of that struggle often stems from the world of online business and the revolving door of what’s trending. Some years flat-rate pricing is all the rage, other years it seems like everyone’s preaching the benefits of the VIP day model.

How do you wade through the trends and figure out what *really* makes the most sense for you AND your clients? 

In this episode, we’re exploring how to design your services so you provide the right offer for you and your clients.

Get the inside scoop right here: smallbusinessboss.co/client-offers

Mar 22, 2021

Hands up if you love a great story! 

As an avid reader and a professional writer, I’ve always been fascinated by stories. And while storytelling hasn’t been a topic that I’ve tackled in a while, it hasn’t escaped my notice that the online business world continues to be besieged by an approach to storytelling that’s a weird combination of super basic and ultra toxic.

What’s the alternative? How do you tell your stories in a way that isn’t the same old canned, repetitive trope, or worst yet serving up drama and trauma?

In this episode, I’m talking about how we need to think differently about how we use storytelling in our business and focus on an approach that’s based on being respectful and responsible.

Get the inside scoop right here:

smallbusinessboss.co/storytelling-for-business

Mar 16, 2021

The business as usual of online business is broken. But what are the alternatives?

Breaking-Free of the Status Quo of Online Business will help you take a trust-driven approach to your marketing, sales and service as a coach, consultant, creative or creator. (That’s right this isn’t just for service businesses, but don’t worry, you’re still my fave!)

In this free training we'll explore: 

- The current state of online business when it comes to sales, marketing, and service. (And why you need to run the other way!) 

- An alternative approach where you bake trust into everything you do in your business.

- Specific examples of how to put this into action in your business.

Sign up now at: smallbusinessboss.co/trusted

Mar 15, 2021

You’ve got a strategy for marketing and sales — but do you have a strategy for what happens after someone actually becomes your client?

Let’s face it: Clients are the lifeblood of your business. So ensuring their experience is outstanding is one of the best ways to create loyal, repeat customers who’ll help bring more clients to your door. 

In this episode we’re looking at how to create a client experience based on trust, and all the things your clients wish you really knew.

Get the inside scoop right here:

smallbusinessboss.co/client-experience

Mar 8, 2021

When you hear the word “selling” what’s your gut reaction?

Unsure? Scared? Like you suck? Or that you could be doing much better?

The reality is that for many of us, the entire concept selling has a lot of baggage attached to it. But we can’t get away from the fact that if we want a sustainable business, selling is part of the deal.

How do we move past the nasty and negative style of sales in done in online business and do it in a way that doesn’t feel sleazy or predatory? 

In this episode we’re breaking down how to sell your services without being sleazy, and digging into everything that’s made you doubt or question your approach to sales.

Get the inside scoop right here:

https://smallbusinessboss.co/sell-your-services

Mar 1, 2021

Picture it: Somewhere in the world, March 2021.

You’ve gotten yet ANOTHER sleazy email from some bro marketer trying to sell you their newest product or service, and the email is hitting you hard in all your weak spots. 

And in all the thoughts running through your head, at some point you think, “well at least I don’t do anything like that with my marketing”.

However, if you work online, you’ve very likely had bro marketing baked into what you’re doing — even if that was never your intention. 

So how do you know for sure?

In this episode, I’m talking about how to de-bro your marketing, and you may be surprised at how simple this can really be.

Get the inside scoop right here: https://smallbusinessboss.co/marketing-basics/

 

Feb 22, 2021

Have you ever bought a product or service for your business that you didn’t actually really want or need?

You started out browsing because something caught your attention and the next thing you know you’re looking around wondering exactly what happened.

I know because I’ve been there, and many times it was because I got played. I was motivated by fear and didn’t even know what was happening. 

In this episode we’re exploring why that happens to us, along with why fear is a terrible strategy and, more importantly, what to do instead.

Get the inside scoop right here:

https://smallbusinessboss.co/fear-based-marketing/

Feb 15, 2021

Hands up if you’ve ever heard this common refrain in the online business world:

“You gotta spend money to make money!!”

This “invest at all costs” message is designed to override logical thinking by urging you to take action and purchase, no matter what. 

These fear-based tactics are exactly why I decided to conduct a survey regarding the good, the bad, and the ugly of business investments. 

In this episode, I’m sharing the results of the survey and digging into what was really happening with people making these investments.

Get the inside scoop right here:

https://smallbusinessboss.co/investing-in-your-business

Feb 8, 2021

Have you ever worked with a coach and felt like something was off? 

While coaching for business can be a great thing, with the wrong person it can be downright detrimental. And like any close relationship, there’s the possibility that abuse can occur. 

What are the red flags you need to look for when choosing to work with a coach? And what should be considered if you’re in one of these toxic relationships and your gut is screaming it’s time to be done?

On this episode, my guest business therapist Nicole Lewis-Keeber joins me for a discussion about coach abuse.

Get the inside scoop right here:

https://smallbusinessboss.co/coach-abuse/

Feb 1, 2021

What is it about service business ownership that makes people want to chuck it all in and give up? 

For some reason, service businesses are often treated as “less than” in the online business world. They’re treated as though our businesses are just a stop along the way until we can do something “better”.

How do we turn the tide and make sure service businesses start getting the respect they’re due? 

In this episode we’re unpacking why people want to quit services, what to do about it, and why it’s time to elevate the service business. 

Get the inside scoop right here:

https://smallbusinessboss.co/service-business/

Jan 25, 2021

Ever wondered why service businesses get such a bad rap? 

Probably because we have our very own anthology of urban legends and myths that have been repeated so many times they’re now accepted as fact.

A lot of these myths and stories are designed simply to sell you something, and in the process, they challenge what we think we know about our service businesses. They mess with our heads. They shake our confidence. 

And that’s why it’s time we say NO MORE.  

In this episode, I’m exploring seven service business myths, and digging into the REAL truth so we can forget about these once and for all.

Get the inside scoop right here:

https://smallbusinessboss.co/service-business-myths/

Jan 18, 2021

Q: What do the online business industry and MLMs have in common?

A: Way more than they should, unfortunately. 

Yet for some reason, the online biz world seems to direct a whole lot of vitriol towards MLMs (and really, lots of other business models). 

So where’s the disconnect? How do people not see — or maybe not care — that the very thing they judge can be uncannily similar to the things they do? 

In this essay and podcast, I’m exploring the crossover between what’s going on in the online business world and the way MLMs are run, and discuss why it’s time for us to recognize how many of the unethical business and marketing practices are foundational to online business.

Get the inside scoop right here:

http://smallbusinessboss.co/online-businesses-and-MLMs

 

Jan 11, 2021

Ever had to chase a client to get paid?

The fact is, when it comes to payments terms for your business, there are a ton of variables, so having everything nailed will make collecting your money as easy as possible.

In today’s episode, we’re talking about all things payments including payment terms, options for receiving payments, payment plans and so much more. 

Get the inside scoop right here:

https://smallbusinessboss.co/handling-payments/

Jan 4, 2021

Do you ever hear other business owners talking about their money goals and milestones and wonder HOW those numbers might even be possible?

The truth is, those goals you hear about may very well be based on fiction, not fact.

How do you set money goals that are not only attainable, but actually make sense for you and your business?

In this episode, I sit down with Financial Strategist Nechelle Bartley to discuss how we can take a fresh approach to our money goals for 2021.

Get the inside scoop right here: 

https://smallbusinessboss.co/money-goals/

Jan 1, 2021

Have you ever wondered the REAL story behind a business or the person running it? 

Not the shiny, glossed over version that omits key things from the past, but the actual story, privilege and all?

Yeah, me too.

My take is this: If you’re going to listen to me, read my work, and potentially work with me, you deserve truth and transparency. Especially as I literally talk about trust. How can you possibly trust me if I’m burying my past?  

And that’s exactly why in this episode, I’m sharing my backstory — from who I’ve worked with, the privilege I’ve benefited from in my life and what running a trust-driven business in 2021 looks like for me.

Get the inside scoop right here:

https://smallbusinessboss.co/ethical-business/

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